You are already online and your store simply does not sell what you expected, maybe it is because there are not enough visits or they simply leave an abandoned cart, right? Well then this is the right article for you.
We are sure that you already apply some Marketing strategies for your eCommerce, but if you are here, they are definitely not working as you want.
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Increase the sales of your online store
It is very likely that you already apply some of these six steps (we really hope so) but we assure you that if you apply all of them, you will notice the difference. Your website visits will start to increase and most importantly, the conversion rate from visitors to customers will increase.
As basic as necessary. Have you ever entered a website that looks like it was from the last century? Most likely, you immediately exited the site, not to mention that you definitely didn’t make the purchase, right? And it makes perfect sense, it is a matter of trust.
Human beings require that we fall in love with something attractive, obviously it is not the only factor that influences to make a purchase, but it does influence enough so that we are willing to continue interacting on a web page.
Do not forget that you must take care of your website, it will always be your online cover letter.
This point requires you to cover tasks such as:
– Use very attractive images and texts:
It is recommended that, especially if you sell products, use your own high-quality images to illustrate your eCommerce. Hiring a photographer to help you take quality, original photos that highlight the product will definitely be very visually appealing.
However, we know that this is not always possible, so you could start using an image bank. There are many, some recommendations are: shutterstock, iStock and BigStock .
– Have a brand concept:
Many times companies want to get to action so quickly that they do not take the time necessary to plan a strategy focused on attracting the ideal Buyer person for the company.
Remember that you must map the entire purchase cycle to know what the key points are for your consumer. Only in this way will you be able to know how to reach the user at the right time, with the right offer.
It is about knowing how your product helps the audience to solve or improve a situation in their life. If you know well when or what improves your product, you will definitely be closer to really adding value.
Always remember that the best way to create value around a brand is through the quality of your services.
– Use videos
People love videos, according to Aberdeen Group, companies that do video marketing increase their revenue 49% faster than those that do not.
Create videos of the most important topics for your company, it can be a how to, perhaps a testimonial or how they build the product. It all depends on your industry! Just remember to be creative and communicate the values of the company at all times. Be consistent at all times.
Use proper communication
If when you created your eCommerce you stopped worrying about communication, you are losing great sales opportunities.
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– Provide promotions at the right times:
Sometimes companies, in order to make a sale, offer a 50% discount throughout the year, which simply stops being attractive and lowers the perception of brand quality. You don’t want to do that!
Instead of running such campaigns, be smart and use big promotions. For example, you could offer a discount or a promotion to recurring customers or at a certain time of year or perhaps after several visits by the same person, as a form of persuasion. You need to be creative!
– Use social networks like Instagram
Yes, it is a network that is growing and it is totally visual. If you want to increase the sales of your product, making it striking, attractive and visible will definitely bring results.
Implement Inbound Marketing
Inbound marketing focuses on connecting businesses with potential customers with the goal of converting customers and, ultimately, advocates for the product and / or service.
Currently, the application of Inbound Marketing in eCommerce is known as Inbound Commerce.
– Automate your marketing:
Marketing automation is about using software that helps companies automatically perform repeated marketing actions, in order to save time, money, and provide immediate feedback to users.
You can use tools like chatbots to increase your results, or perhaps product-related suggestions, etc. Be creative!
There are many tools to automate your marketing, everything will depend on your goals.
– Use email marketing
Email the right people with offers of interest to you. The era of mass and unsolicited emails ended years ago. Now is the time to segment your potential customers based on their tastes.
– Reduce the percentage of abandoned carts
Thanks to these tools, you will be able to know who has left an abandoned cart so you will have the opportunity to send an email to stimulate the sale.
An extra tip is that you try to use time to increase desire and push the sale. For example, you can use pieces as last pieces!
Analyse your results
The best way to increase your results is through analysis and measurement. You can’t just create plans, follow them to the letter, and not measure the results of every action. You need to be very meticulous in this matter.
In fact, we recommend that you start measuring your results on a weekly basis. For example, which articles had the most visits, what colour, how they got to that page, which channels are most visited by your audience, where you have a high bounce rate, etc.
If you can answer all of these questions, congratulations. You are definitely doing a good job in terms of measurement. Instead, if you don’t have most of these answers, it’s time to start measuring.
Make sure you know the flow of user behaviour and how they navigate your website.
Optimize your website
Of course, this topic could not be missed. You need to take care of your SEO (organic positioning) of your website or blog to be able to appear in the first search results.
This subject is so complex and requires various details, work, effort and time; so now we will only mention a few important points.
– Take care of the loading time
The power of Google has been built thanks to its focus on the user and the criteria it applies to order its results. The complexity of these criteria is increasing, but they all revolve around a fairly simple idea, showing what is most relevant and accessible to the user.
A basic criterion that Google applies to determine the accessibility of a page is the speed with which it loads its contents, this to avoid users the uncomfortable experience of having to wait too.