7 Wholesale Distribution Challenges and How to Overcome Them

Wholesalers purchase products from manufacturers to sell them to the retailers. Consumers purchase these products from the retailers in low quantities. Wholesalers get discounts from the manufacturers when they buy in bulk. These wholesalers further sell the goods at discounted prices to the retailers who buy in large quantities. Wholesalers make profits by including the transport and storage costs of the goods from manufacturers.

In the modern environment, stiff competition, technological advancements, and other market disruptors exist. These factors are responsible for the numerous challenges that wholesalers encounter. Given these challenges, wholesalers make losses in their transactions. Identifying these challenges is the basis of finding their solutions.

Here are some wholesale distribution challenges and how to overcome them.

1. Poor Stock Management

In most cases, as a wholesaler, you may find yourself either overstocking or in a shortage. Whereas shortage leads to failure to meet consumer demands, overstocking increases your stock maintenance costs. If you overstock for a lengthy period, you will continuously incur a recurring storage cost on your goods.

You can prevent this challenge by identifying your stock’s slow, fast, and old products. For fast-moving products, ensure you hold that stock as it is on demand. However, give discounts to enhance its sales for old and slow-moving stock. Also, reduce the time you hold onto the obsolete stock to minimize the maintenance and storage costs.

2. Failure to Adapt to Modern Technology

Currently, the business world is continuously evolving. From the manufacturers to the consumers, technology is a crucial aspect of business transactions. Wholesalers take time to fit into the changing technologies and, as such, apply the traditional techniques in their transactions. Given this, the wholesalers experience massive losses.

Forbes notes that to solve this challenge, invest in technology and remain up to date with the modern wholesale distribution trends. Such a move may be expensive for you in the short run, but in the end, you will realize high returns.

Additionally, ensure you adapt to the changing trends in wholesale operations. For instance, you can embrace enterprise resource planning software to handle your supply chain, finances, and customer service. Moreover, you can change your operations from physical to online by utilizing the services of digital applications like these delta 8 wholesale providers, for example.

3. Slow Business Growth

Wholesalers face the challenge of growing and expanding their business. High competition and lack of business connections are the leading factors responsible for this issue. You can grow your business rapidly by embracing the local and international markets. Rather than dealing with the same contacts, aim at renewing your client list by reaching out to several potential clients.

Furthermore, ensure you embrace the online environment. Social media helps you access a large audience to enhance your customer base.

4. Damage to Property

Property may be destroyed by disasters like fire, floods, and earthquakes. These are unexpected occurrences that you should always anticipate. Ensure you develop an emergency preparation plan to minimize the effects of these disasters. Additionally, invest in a reliable insurance policy to cover you in case of these occurrences.

5. Mismatch in Market Demand and Supply

Demand and supply forces are the driving factors of wholesale distribution. In some cases, your customers demand immediate delivery of specific goods. However, the manufacturers may fail to deliver them immediately, leading to customers shifting to your competitors. When these goods arrive, you end up with excess stock in your store.

Constant tracking of your inventory management will help you handle these mismatches. Ensure you know the excess products and those that need reorder in your store. In the end, you will order in time as you track the movement of your goods.

6. Failure to Properly Measure Product Profitability

During the wholesale distribution, you may fail to realize hidden costs and expenses. Track these expenses and establish the exact profitability you anticipate from these products. You can avoid poor measurement by comparing your manufacturer’s costs and prices closely with yours. The results can act as guiding forces on the profit range to anticipate.

7. Failure to Ensure Quality of Your Products

Wholesalers act as bridges between manufacturers and retailers. When the goods leave the manufacturing premises, the wholesalers become the custodians of quality. Failure to provide the right conditions for these goods results in poor quality. Therefore, to minimize this, prepare backup plans to prevent damaged goods during transportation.

Furthermore, you can upgrade your storage system to minimize damages to these goods. When transporting your goods from storage facilities, ensure you do a background check and use the best transport system.


Overall, the wholesale distribution business is highly competitive. Your approach to wholesale distribution challenges determines your competition against your rivals. Ensure that you keep track of your inventory and categorize it into fast or slow moving. Utilize the above guidelines in solving wholesale distribution challenges to realize high returns.