SEO for different location pages: how to optimize them?

SEO

Location pages help in attracting customers to your business and if you do it right, they drive good traffic to your website.

It is important to know what they are all about if you are running a business, or promoting a product or service.

There are some things that you should keep in mind when developing location pages, which are also known as location-specific landing pages.

In this article, we discuss how they are relevant to your business and how you can make them work for your business.

What are location pages?

Location pages are meant for driving traffic and visibility for location-specific keywords. They help in engaging the user by providing them with information that they are seeking.

Location pages are primed for conversion for queries that have local intent.

They are also known as local landing pages or doorway pages. These are optimized landing pages that are created to gather highly specialized location terms.

They are usable and perfect for some types of businesses, like businesses that have multiple locations and businesses with services in different cities (or even a single city).

They are pages which are created to rank highly for some specific search queries. Some examples of location pages are like having pages that target specific cities or regions and pages with multiple domain names.

These pages help in funneling visitors to the relevant parts of the website.

What information (or content) is essential in location pages?

The content that is crucial to be used for location pages includes brand, address, contact information, map and local image. Let us understand these parts one by one.

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Brand – Some pages only mention a brand in their navigation logo. This should not be the case with landing pages or location pages. You must reinforce the brand rightly on these pages so that visitors get to know about it upon visiting the webpage.

Address – Address is another important piece of information that must be there on the location pages. If you have multiple addresses, use the one that is relevant to the product, and service you are offering. Also, keep in mind the location you are interested in to promote or engage your audience.

Contact info – Mention your contact number, email address or any other information that can help visitors contact the business once they have reached the landing page.

Map – It is critical to embed a map in addition to the address and contact info. The map helps people in figuring out where you are and what is the place of your business.

By embedding a Google map, you make it easy for users to find you. It also helps in letting them know the reviews you have gathered for your Google Business Profile (or GBP).

For example, this SEO agency in Idaho has embedded client reviews on their location landing page to help visitor make a decision.

Location Images – Personalized images that highlight your product or service meant for an area. You should always use real photos and stay away from stock photos, as customers these days prefer to deal with businesses that are genuine and post real images instead of images downloaded from the web.

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Along with the above-mentioned information, you should put content that is relevant to your business and location. The content on the location page must highlight what makes you the perfect choice for visitors or customers.

You should list down all possible information that can help customers choose you over competitors.

You can also put reviews for your business, products, or services by previous customers. This helps in establishing trust and looks just right on the location page.

Pricing is another part which you can showcase on the location pages. This can give an idea to customers as to how much they would need to spend for a product or service when they pick your business.

If you offer any form of guarantee or warranty, you can always display it on the location pages.

The next aspect is to become more personalized by introducing the visitor to your team. You can choose to introduce them with a brief introduction of theirs along with a photograph or caricature.

Customers might have several questions related to your business, product, or services. You can respond to their concern by writing down answers to frequently asked questions in your industry or business. This provides relevant information to your customers and is very helpful.

How to optimize location pages?

For optimizing the location pages, you can start by featuring the identical name, address, and phone number details.

Keep in mind to use location-specific keywords and also include only location-specific content which is helpful to your visitors or customers.

Mention your business hours specifically so that there is no confusion on the part of the customers as to when they can come to visit you.

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Remember to feature customer reviews, as they have a great impact on new customers.

Also, keep in mind to provide your location and directions to reach your business. Always use a CTA that is relevant and add relevant internal and external links.