One of the keys to achieving success in the modern business world is social media engagement. If your customers remain engaged around your product, they are more likely to make a purchase and more likely to continue supplying you with business in the future. In fact, the same could be applied to any organization that implements marketing as a promotional strategy whether it is a for-profit business or not. However, one risk of engaging with potential customers is accidentally divulging personal information that could in turn be used against you. Here are some tips on how to avoid this while also doing what you can to engage with people online.
Create an Anonymous Community Platform
To foster a community for your business, you need to have a platform to both promote yourself and alert people to your presence. While you could choose existing social media websites like Facebook, Instagram, Twitter, or Reddit, and in fact, it can’t hurt to have a profile on some of them, it may also be best to create your own platform for communication between community members. That way you have somewhere to post that you have complete control over. Think of a message board or a blog with comments enabled. Such a platform will allow you to receive direct feedback and interact with community members without the static added by the more universal nature of large social media networks. Both community members and staff can interact with each other with anonymity as a standard for keeping personal information safe from hackers or people that may not have the best intentions.
Engage Through Text Messages
Another method of communication and engagement to choosing from is text messaging. SMS advertising is a huge segment of the market because it works. Consumers or other community members are very likely to check the content of their text messages on a routine basis far faster than an email or message on a social media platform. It’s also a direct method of communication between you and any clients or potential customers that might have questions or concerns they need to be addressed immediately. To manage your SMS engagement efforts, you should choose a software solution that allows you to reach everyone immediately, but also without giving your personal number out to the entire world. Text messaging companies, ones like Irio, allow you to message anyone and everyone with a single text. Such a program can allow you to specifically target your engagement at specific groups within the community or even individuals if you’d like to spotlight someone. This can allow you to tailor your messages in a way that greatly increases their effectiveness.
Hire and Train Community Managers
Managing a community can take a lot of work, especially if you’re doing it by yourself. This task should not be completed by the business owners alone. Instead, you should delegate responsibility to community managers that communicate directly with consumers through different platforms for you. Doing so can help you safeguard your personal information and lessen your workload. However, make sure to choose and train them carefully. If you do not, consumers could become alienated by the actions of community managers that do not act in your best interest when communicating with your customer base.
Engagement with clients and potential customers is one of the best ways to produce steady streams of business and return business in the modern age. Thankfully, you can do so without divulging your personal details as the business owner. Instead, implement the right software, properly trained community managers, and a policy of anonymity to get your messages out to consumers safely.