Technological advancements have made social media a major part of your brand’s success. Merely being present on social media is not enough instead, your business needs to stick to social media marketing goals that will lead you to have long-lasting gains.
Being a smarty in social media marketing is a necessary skill. Here are the top nine goals that will take your brand to unprecedented heights.
Social media marketing goals for a cherishable 2023
It is not mandatory for you to accomplish all these goals, these targets will help you strategise and execute at a good pace.
Goal 1: To increase brand awareness
You have to reach out to a large number of potential customers. Increasing brand awareness is not just about posting relevant content consistently. You have to post content on the platform where the chances that your target audience will see it are high.
Goal 2: Drive organic traffic
To boost your brand’s leads and conversions, getting more traffic on the website will be effective. With social media analytics, you can go through the number of visits to your website and various other valuable social media metrics.
The potential metrics can be the number of people who visited through the reference of social media sites, the bounce rate of traffic, and the percentage of the overall traffic received.
Goal 3: Lead generation
More leads bring more sales opportunities. Additionally, you get certain mechanism through social media that helps you get the basic information about leads. Generally, this is a part of a broader process of the sales funnel.
Metrics to consider can be the contact details, downloads of content assets through the links on the social media platform, and the engagement rate on polls, etc.
Goal 4: Boost user engagement
Actions taken by users in response to your social media posts, the likes, comments, and shares, are used to gauge how successful your social media marketing is in generating user interest.
Here you may evaluate time-based engagement rate along with other metrics.
Goal 5: Provide excellent customer service
Clients come for your service or product, but they remain for your customer support. Thus, assessment of your ability to keep your customers satisfied is important. This customer service helps you build a network of loyal customers.
The speed at which you respond to your customers, the number of queries and complaints received through social media, and the overall customer satisfaction matter.
Goal 6: Enhance brand reputation
Customers won’t buy your products if they don’t trust your brand. Building a trustworthy brand reputation is essential. Social media opens a platform where everyone can comment about anything positively or negatively. Therefore, maintaining a strong positive reputation will make your customers and clients think twice before accepting any negativity against your brand.
Analyse how often your brand is mentioned on posts, what reactions the hashtags related to your brand are receiving, and what is the perspective of customers for your brand.
Goal 7: Create more conversation
Social media is just that: social. The platform is built for connecting and interacting. The more your brand interacts, the better it is for your business. Make your presence strong enough to stick to people’s memory!
- The number of social media users posting on your Facebook or Instagram pages,
- Participation in your chats on Twitter
- Feedback about your products and services
Goal 8: Know your customers
The more you know about your customers, the higher will be your chances to customise the products and services accordingly. Your team may more effectively customise marketing and sales communications to your target audience by understanding what they’re looking for, what they prefer avoiding, and how they expect brands to treat them.
Analyse the types of postings your consumers remark on, what are their most frequent problem points from hashtags and mentions, their demands for brand response times and content related to marketing.
Goal 9: Track your mentions
This objective broadens mention tracking from consumers to the media: Where does your brand appear in industry journals or among thought leaders? If it is not getting such recognition then look at the ways you can make your brand reach there.
KPIs and analytics that could be used include:
- The number of users that saw your brand’s PR campaign
- Inquiries from publications or industry leaders about your goods or services
- Influencer coverage on social media
If you want to start afresh or improvise your brand on social media platforms, these goals will be a saviour for you. Another saviour will be a well-known content marketing agency that has professionals with years of experience in the field. These experts will handle all the complexities and provide you with hassle-free growth.
This is your sign to strategise wisely and set your social media marketing goals for 2023, get going!