In today’s marketing world, your website is one of the most powerful tools for your brand. If well-designed, it can get you customers, all year round without you having to lift a finger. But the rapid changes in the world of technology make it a bit difficult to keep up with the trends, so there are some important measures that you have to take to make sure you are driving as much traffic as possible to your brand’s website. To help you tackle these challenges we will discuss 5 ways that can improve your online presence and make your website look more interesting to visitors.
- A descriptive navigation system leads to more exposure
Have you ever visited a website with a navigation menu so messy that made you want to leave? If yes, then you know people don’t like putting too much effort to navigate through a website. We are living in the era of technological advancements, where many things are getting automated and easier to access so people don’t have to spend as much time doing them. The same goes for websites, so try to have a fixed navbar with very descriptive labels and no more than 7 to 8 items on your menu. Your goal should be to have the visitors stay on your website for as long as possible.
- Have clear Call To Actions
We are used to looking for visual cues to determine which content is more important to us. Experts at Team-X web design agency say that orange CTA buttons boost conversion rates up to 33%, while red buttons can push it up to 20%. Make sure to use actionable words such as: learn, find, discover, etc. Good use of CTAs can be a game-changer for a lot of people looking to increase their exposure and revenue.
- Use social media to your advantage
In case you haven’t noticed, over the past decade social media networks have taken over the world. Social networking services like Facebook having roughly 2.9 billion monthly users, Instagram with one billion and LinkedIn with 300 million, can make them the perfect place for brands and businesses to promote themselves. That is why your website must offer social media buttons to your visitors.
- Don’t forget about mobile users
Considering that over 90% of the world’s internet population use mobile devices to surf the web, you wouldn’t want to have a website that only looks good on computers. Not only having a mobile-friendly website is important for looks but since 2015 Google has been penalizing websites that aren’t responsive. If your goal is to have more people visit your website, then you must prioritize SEO and your website ranking higher in Google’s search results.
- Hire a professional graphic designer
Having custom illustrations can help you reinforce your brand and stand out from your competitors. While stock photos can be high quality, they tend to fail when it comes to creating a good connection between the user and the brand. Studies have shown that using actual images of businesses and custom illustrations compared to stock photos has increased conversion rates. That is why having someone make custom drawings for your brand, can do wonders for your marketing.
I hope this article has helped you avoid some common design mistakes and helped you make a better website for your brand and business.