Best 9 Effective Marketing Strategies for New Consultants

While networking is a daily activity people do to each other, this is the most effective tool in the business world. When used correctly, individuals tend to reach higher levels of business success. It is important to know the few basic things of effective networking and being a good communicator naturally comes along with it. Although some individuals are naturally good communicators, through classes and training anyone can improve their soft skills.

Soft skills are such an important trait when it comes to employment these days, companies and organizations are expanding the traditional view of soft skills and it has become a progressive start. Many young, as well as old job seekers, have begun to equip their resumes with a good handful of soft skills too, some of the most popular ones are

  • Communication
  • Teamwork
  • Problem-solving
  • Time management
  • Decision-making

And the list goes on, these skills are an integral part of any organization body as with good rapport comes smooth management solutions. It is gradually seen in workplaces that the past traditional etiquette is often overlooked and more open space is introduced where opinions and ideas are validated. With the start of Human Resource Departments too, employees and employers can now easily manage the daily stresses dealt with.

Speaking of development, manpower agencies such as for medical, construction, and other sectors have been booming for both employers and job seekers; temporary as well as permanent, click this link now top consultant recruitment.

Getting Started With a Niche

This doesn’t count as a marketing strategy however, it does become an important part of your business plan. Especially, when target customers are required. Say a much narrowed down offer may limit your target pool but it opens slots for potential clients who are interested.

Instead of going for a general type of consultant line, going for a specific demographic is a much-preferred approach. That way you narrow down your target market and the number of the competition isn’t as high either. You can further differentiate your consulting company by choosing the next level of niche, in areas such as sports, industrial, food brands, and so on. Going for a much-layered approach is suggested, this way your new consultant company comes under a specific specialty.

Google and Social Media Advertising

For consultants, placing online ads and starting digital marketing is highly recommended since the advertisements are targeted among a specific niche. Sure, there is blogging, active social media, and real-time events prolong the exposure of your company to newer audiences but it is difficult to determine whether or not it has reached the targeted number of people.

However, advertisements are a great advantage as customers who need your services are noticed. And since these ads are personalized according to the keywords searched by targeted individuals, they automatically appear on social media platforms. The keywords should be related to the targeted clients, potential customers, and clients, location-specific targets. Having a specific niche helps to formalize the right keywords to use.

Time for an Email Newsletter

The first thing you’ll need to do is to gather the contact information of people, creating a newsletter does need its fair share of exposure and this can be done through blogging, webinar, and e-books, creating brand awareness through social media, and so on. The first step is to convince people of the worth of your newsletter then you’ll gradually reel in subscribers.

After acquiring a list of interested subscribers, make an organized list of contacts that is updated regularly. For example, integrating Cooper with Mailchimp makes the transfer of contacts from one platform to another an easy task.

Start Hosting Events

Interactions should not be limited to only online screens, by making face-to-face engagement with your clients you get to establish a partnership. A good way to start would be to be smart and answer questions at a quick pace, along with this provide them with something of their interest, and this results in a good marketing tactic.

Live events are important for every consultant company, some of the methods would be webinars, local meetings, and so on. This becomes a space for exchanging ideas and contacts. But ensure that the meeting details are declared at the appropriate time and platforms.

Reach Out to Potential Clients

To do so, you will need to look into a platform that helps gather news on recently funded companies, make a list of newcomers and select the ideal candidates to be business partners with. Through professional sites such as LinkedIn, you can get in touch with these people and have a good discussion.

Direct contacts are more likely to have a lasting impact but if you are expediting speedy responses, you’ll need more patience. So send emails and follow-ups to ensure a partnership has been established.

Don’t Miss Out on Networking Events

Networking events are one of the best marketing strategies used by consultants and are proven to be very effective as well. These events are typically filled with professionals, freelancers, consultants, and other service providers and are an ideal meeting space to conduct business practices. While there are general networking events, take a closer look at the ones that are specific in a specialty, the same goes for individuals whose line of work matches the networking event or meeting.

There are also industry conferences, boot camps, speed networking events and chamber of commerce meetings, and other networking events related to consultancy.

One Word: Referrals

Referrals are the most important part of a successful networking event, when you get referred to another person by one of your clients you take a few extra steps. In a way, getting referrals means you are already in the recommended list of contacts. Here, getting referred also means you are qualified to make a sales pitch which is the second step already, the first being lead generation.

Getting referrals ain’t easy though, you will need to remind your clients regularly on finding a referral through referral systems too.

Participate in Events

By this, it means to speak and present at events. It works a lot like networking but the effective rate is higher. You become a presenter and the center of attention, share information and ideas for people who are interested. These opportunities are hosted by the events, you can speak on your experience in the industry, share the hottest trends of the business or give a presentation about the work done under the niche you chose.

Social Media Connections

Well, for a popular take on social media you will need a strong follower count. This is a great way for consultants to meet new people and advertise their services; however, it is a harder process. Success rates depend on the quality of your post, connections, and the industry you are associated with.


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Author Bio:

Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping clients with international recruiting, staffing, HR services, and Careers advice service for overseas and international businesses.