The Art of Closing: 4 Tips to Improve Your Lead Conversion Rate

Lead Conversion Rate

Are you struggling to convert leads into customers? This guide provides actionable tips to improve your lead conversion rate and drive more sales.

About 53% of all businesses spend over half their budget on their lead conversion strategy. Nine times out of ten, their efforts fail. There are a lot of reasons why this happens.

If you don’t focus on creating relevant and interesting content, nobody will want to stay on your site for too long. If a potential customer reaches out to your business to ask a question, you have to get back to them ASAP.

These are only a few things to keep in mind. Check out this guide to learn how to improve your lead conversion rate and turn curious leads into paying customers.

What Is Lead Conversion?

Lead conversion is the act of turning leads into paying customers using varying marketing tactics. To calculate it, you need to take the number of current customers you have and divide it by your leads. From there, multiply the result by 100.

In general, anything above 10% is a good conversion rate. If yours is less than 2%, it might be time to rethink your strategy.

  1. Focus On Content

The first step in converting leads is to improve your content quality. Your blog posts should be well thought-out and provide users with valuable information.

Hire a creative digital marketing team and check out this content marketing guide to get a few ideas.

  1. Improve Your SEO

When you improve your content, your SEO ranking will improve right along with it. Google’s algorithm rewards companies that provide helpful content.

Focus on having a responsive website that works on both PC and mobile devices. Come up with snappy headlines for your content and make keyword research a priority.

Of course, deploying these tactics won’t put you on the front page of Google overnight, but it will increase your chances of being seen. This is especially true if you hire an SEO company to help you.

  1. Follow-Up Time Is Crucial

When someone asks you a question, they’ll expect to receive a response right away. If you take days to answer, they’ll turn to another small business.

Make sure that your responses are personal. They should include the recipient’s name and read like a person wrote it, rather than a business.

  1. Go the Extra Mile

People like to feel appreciated. That includes your leads. If a person that fits within your target audience shows up at one of your webinars, thank them by maybe giving them some extra content.

Offer a lead a discount for taking the plunge and signing up for your newsletter.

Improve Your Lead Conversion Rate

Businesses spend a large chunk of their budget on improving their lead conversion rate only to fail. It can be tricky to earn someone’s trust and turn them into a paying customer.

You may need to work on your follow-up time or pour some extra effort into your SEO strategy. It’s also a good idea to polish your content, and don’t forget to serve your leads.

For more tips that will help you grow your company, visit the Business section of our blog.