Today almost 70% percent of diners choose a restaurant based on its social media content. While this sounds promising…the research found that 21% of the surveyed people said social media posts are the reason why they would visit any restaurant. This signifies you don’t merely need to be present over social media but also need to be highly creative. If you are also a restaurant considering leveraging creative content for social media, you’re at the right place. By seeking the services of a restaurant marketing agency, you’ll be able to leverage such content for your social media efforts.
Top Social Media Content Ideas for Restaurants:
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Tell the story of your restaurant:
Your followers are not just interested in your food but also in how you become popular; what was the core idea behind your business? They want to know what you aspire to gain in the future.
Now, you might be wondering how to do it. Well, it’s simple! Share photos and videos where you are showcasing the story about your business. Tell them what you are like and what your customers mean to you. All this can translate into blockbuster popularity and house-full restaurants.
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Offer Behind the Scenes Glimpse:
Diners love to see how you prepare their food. Don’t take our words for granted! Just think about all those highly hyped shows about chefs cooking. This tells how people enjoy watching food being prepared. You might even have found yourself giving all your attention to that reel that explicitly shows the food being prepared. Yes, it’s that easy! You can easily attract new guests by sharing how you make food behind the scenes. This not only interests your audience but also boosts their trust in your services.
In case you are afraid to share your secret ingredients or recipe, you can just do quick explainer videos. There, you can show your chefs chopping off onions, pouring a glass of wine, etc.
The goal is to show your skills and expertise to pull the attention of your viewers, who will remember you when they feel hungry.
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Highlight Your Staff:
Your food will be delicious and worth every penny for sure, but there should be another reason for customers to repeatedly visit your restaurant. Sharing pictures of your staff working together behind the scenes will offer a personal insight to your customers into your restaurant. It further showcases your care towards the team responsible for the food and service you offer to your customers.
You might think of it to be really difficult. However, it’s quite simple. All you need to do is dedicate one post per week or month to a staff member. Post an image of them working in the restaurant and add an image of them serving guests with their meals or their favourite dish in the caption.
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Direct Your Focus Toward Your Vendors:
Sharing posts that direct highlight your vendors and suppliers is a great way through which you can showcase your ingredients and attention to detail. You can give a shoutout to your local grocery or farm from where you buy fresh ingredients.
This will show your followers and guests that you buy local stuff(or source the best ingredients internationally) and care about what you offer to your customers.
And if lady luck strikes, the vendor will reshare your post. This will put your restaurant in front of the vendor’s audience. It will further lead to more table bookings in the future.
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Conduct Q&A With Your Followers:
People using social media are not just mere spectators. Social media gives you the opportunity to involve your followers and guests by asking queries. This will pause their scrolling activity and get them to interact with you via your content.
Facebook, X, and Instagram are the best tools where you can indulge in a dialogue with your guests. Instagram has a poll function that can be easily used. It is also a great way that offer you something to learn from your audience or highlight a product without getting too promotional.
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Revert to Online Comments:
If you are going to engage with your guests and followers online, you need to be ready to respond. You can’t just ask a query and not revert back to the answers. This is applicable to both positive and negative reviews.
When you revert back to negative remarks, you get a chance to defend yourself or explain your reasons for a dish being expensive due to its internationally sourced ingredients. This is the time when you must refrain from any argument or insult anyone.
Most importantly, you need to remember that the internet is filled with trolls who would love to watch you getting angry. You should always stay above that.
Similarly, you should address positive comments and reviews with humility and gratitude.
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Utilize User-Generated Content:
User-generated content is one of the most convenient content ideas you can integrate into your restaurant’s social media campaign. It can be any content made by your customers that highlights your restaurant.
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Use Stories and Live Features of Instagram:
Apart from photos, you can do a lot more things on Instagram. When your restaurant goes live on this app, your followers will be notified, which will help them interact directly with you as you shoot live footage.
Instagram’s live feature will help you keep your restaurant’s social media content fresh and engaging for your followers and visitors.
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Keep Updating Your Profile With New Menus and Promotional Stuff:
If you’re witnessing a rise in followers on your Instagram account every day, it is more likely due to your content being up-to-date with posts and taking time to make the most out of every post.
Whether it is a new menu, a promotional item, or just a picture of your restaurant in action, followers want to interact. If they don’t get bored, they will remain loyal to your restaurant.
To Summarize
Social media is definitely a powerful weapon that can help you market your restaurant in a powerful way. It helps you interact with your customers, keep them updated with your new offerings, and allow you to know them effectively. This way, not only do you drive more sales, but you also serve personalized offerings that will ensure a better customer experience.
