18 Tips for designing high-converting banners

Banners are an important part of any digital marketing strategy, and having high-converting banners is essential for getting the most out of your campaigns.

Here are 18 tips for designing high-converting banners:

1. Focus on usability:

A banner should be designed to be user friendly and intuitive. The message should be clear, the call-to-action should be obvious, and all the important information should be easy to find.

2. Keep it simple:

When designing a banner, it’s important to keep things as simple as possible. Too much clutter or too many graphics can make it difficult for people to understand what the banner is about.

3. Use bright colors:

Bright and vibrant colors can help draw attention to your banner, so be sure to use bold and eye-catching colors that will stand out from other banners in the same space.

4. Use visuals:

Using visuals such as photos or graphics can help make your message more engaging and memorable. Just be sure to keep it simple – too many visuals can be overwhelming.

5. Make a strong call-to-action:

Your banner should have a clear call-to-action that encourages people to take action. The text should be easy to read and straightforward enough for people to understand what they need to do next.

6. Optimize it for mobile devices:

Mobile traffic is on the rise, so it’s important to make sure your banner looks good and functions properly on both desktop and mobile devices.

7. Use animation:

Using animated elements can help draw attention to your banner and make it more engaging. Just be sure to keep it minimal – too much animation can be distracting.

8. Personalize it:

Personalizing a banner with the user’s name or other details can go a long way in making them feel special and increasing engagement with your message.

9. Take advantage of negative space:

Negative space is any area of the banner that isn’t filled with text or visuals, and using it effectively can help highlight the important parts of your banner.

10. Test different sizes:

Different sizes of banners work better in different places, so be sure to test out various sizes and see which one yields the best results.

11. Include a video:

Videos are becoming increasingly popular, and adding one to your banner can help make it more engaging and drive more conversions.

12. Use dynamic content:

Dynamic content is content that changes based on user data or other factors, and using it in your banners can help make them more effective.

13. Track performance:

Tracking the performance of your banners is important for understanding what works and what doesn’t, so be sure to track clicks, impressions, and other key metrics over time.

14. A/B test:

A/B testing is a great way to see how different versions of your banner perform and which one yields the best results.

15. Use high-quality images:

High-quality images are essential for making sure your banner looks good, so be sure to use only the best images in your designs.

16. Make it interactive:

Interactive elements such as games or quizzes can help grab people’s attention and make them more likely to take action.

17. Use emotional triggers:

Using emotion in your banners can be a great way to make an impact and drive conversions, so be sure to think about the emotion you want to evoke when designing yours.

18. Monitor the competition:

It’s always a good idea to keep an eye on what your competitors are doing with their banners, as this can give you insight into what works and what doesn’t. Taking these tips into consideration when creating your banners is sure to help you create ones that convert. With a little bit of effort and creativity, you can create banners that stand out, grab attention, and drive results!

By following these tips, you can design high-converting banners that will help you maximize the impact of your digital marketing campaigns.


Banners are an essential part of any digital marketing strategy, and having effective banners is key to getting the most out of your campaigns. By following these 13 tips for designing high-converting banners, you can create banners that will help drive conversions and maximize the impact of your digital marketing efforts. With a bit of creativity and monitoring, you’ll be well on your way to achieving success with banner advertising.